Marketing and social media have allowed me to explore storytelling through branding, audience engagement, and digital communication. I’ve developed promotional content, written captions, and designed campaign materials that help events and organizations build a clear and engaging online presence. My work often focuses on creating content that feels visually cohesive, community-driven, and aligned with how audiences interact with trends and digital spaces.

I’ve helped promote esports events, sponsorships, and student opportunities across platforms like Instagram, X (Twitter), TikTok, Discord, Reddit, and Facebook. This includes crafting event copy, designing social graphics, producing short-form content, and adapting messaging for different audiences and platforms. Combined with my marketing minor, these experiences have strengthened my understanding of branding, communication strategy, and audience behavior, shaping how I approach both creative direction and digital storytelling.